Goal One: People

To foster an accessible and inclusive community of lifelong learners among our students, alumni, faculty and staff.
 

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 College-Level Activities

Reimagined Student Attraction System

• Hire new creative, production, and media-placement agencies and develop all new college- and product-level branding & promotion collateral and processes

• Identify new lists of prospective students through partnerships and other sources

• Refresh & expand communications that are sent to prospective students who have demonstrated interest in our programs.

• Revise and expand admitted student events

Community Engagement & Events

• Launch a college event calendar

• Hire Operations & Events Manager and establish centralized event-planning process for the college

• Develop Signature Event Series to raise awareness of CPS programs in industry, government & the university community

Lifelong Learning Platform

• Work with faculty & strategic partners to develop an online, AI-driven platform to engage lifelong learners with industry thought leadership content, program samplers, stackable microcredentials (for-credit & CPE/CEU options), events, and promote for-credit programs

• Identify a partner to enable CPS to issue digital certificates/badges

External Engagement

• Establish new ways to communicate with, engage, and support CPS/GSPM alumni

• Further involve the GSPM Advisory Board through in our admissions & recruiting activities, feedback on our curricula, and cultivating partnerships for professional progress

• Develop and launch GSPM marketing campaign featuring advisory board members

• Establish a CPS Advisory Board

• Create materials to market opportunities for partner engagement with CPS through learning and development programs, connections to student talent, and philanthropy

Applied Politics Summer Program

• Launch new undergraduate summer programs to grow GSPM student pipeline
• Work with partners to develop co-curricular experiences to support these programs (e.g. events, internships, etc.)
• Develop a network of university partnerships to pipeline undergraduate students outside of GW to these programs

Strategic Plan Phase II

• Create 3-year plans for all academic units + programs & publish written report

• Finalize strategic plan KPIs & data collection/analysis process

• Launch digital annual report

• Establish thematic college committees to support strategic initiatives

• Ensure each program completes a formal academic program review

Additional program and unit activities coming winter 2024.