GSPM faculty members Lawrence J. Parnell and Janis Teruggi Page are the authors of a new book, Introduction to Strategic Public Relations: Digital, Global and Socially Responsible Communication, published by SAGE Publications.
According to their publisher the book prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Page and Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built.
Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content.
The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
Two GSPM Faculty’s Fresh Look at Strategic Public Relations
Strong Emphasis on Socially Responsible Communication Strategies
August 24, 2018
