Degree Requirements

The following requirements must be fulfilled: 30 credits, including 16 credits in required courses and all courses in one track; the remaining credits are taken in elective courses, with at least one elective taken in each of the two remaining tracks.

Required
PSPB 6201Book and Journal Publishing
PSPB 6203Business of Publishing
PSPB 6205CopyrightLaw/Print&Cyberspace
PSPB 6207Marketing Strategies
PSPB 6232Production Management
PSPB 6251Fundamentals of Electronic Publishing
PSPB 6281Ethics in Publishing
All courses in one track
Editorial Track
PSPB 6261Editorial Content, Rights, and Permissions
PSPB 6262Editing for Books, Journals, and Electronic Products
PSPB 6265Managing Editorial Staff
Business and Marketing Track
Four of the following:
PSPB 6221Publishing Management, Organization, and Strategy
PSPB 6222Accounting and Finance for Publishers
PSPB 6224Budgeting, Fulfillment, and Distribution
PSPB 6258User-Centric Design for Print and Electronic Publications
PSPB 6271Sales Management, Strategy, and Positioning
PSPB 6272Book Publicity & Promotion
PSPB 6273Managing the Marketing Portfolio
Technology and Design Track
Four of the following:
PSPB 6213Book Design
PSPB 6253Electronic Publishing Theory & Practice
PSPB 6255 Electronic Publishing: Infrastructure and Architecture
PSPB 6257Designing/E-publishing Success
PSPB 6258User-Centric Design for Print and Electronic Publications
Electives
Credits beyond those for all required courses are taken as electives; at least one elective must be taken in each of the two remaining tracks.